For the complete interview click here:
Who are his customers?
His customers include university departments, residential homeowners, multifamily complex, general contractors, etc.
Where do you find your customers?
Word of mouth, leads, bid invites from general contractors, calls directly from UF, Shands, and other departments, websites, facebook, and Angie's list
What is your customers demographics?
Depends on the market. If UF department, then it deals with physical plant managers or mainteance. If specific properties, then property managers. For homeowners, typically professionals, who have enough money to invest back into a home, including professors, lawyers, couples above 30.
What kind of media do your customers consume?
Do not know much about this. Most customers are corporate entities. Generally do not pursue most leads via social media. Generally word of mouth.
What are your customers problems?
Getting screwed over by contractors. Work isn't going to go well. Time is going to be wasted. For painting, not going to like the color. Can i get it done cheaply, timely, and will it help re-sale value?
What are customers doing to fix their problems?
Might reach out to other entities. Have to be able to fit to your customers individually.
After this interview, I went to go ask customers about some of their problems.
Our entrepreneur definitely understands his customers problems. There were no differences between problems he discussed and the problems that customers discussed. The main problems were having to wait for long periods of time, and the job not getting done correctly. Overall, he had a clear understanding of his customers.
Thats really cool that your friend decided to start his own company! It's very important to know what your costumers need and what they want in order for the company to succeed. Understanding the customers problems and being able to provide a solution in doing so will bring more costumers back as well increase the amount of money they invest in.
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Hi Justin;
ReplyDeleteI must admit that your friend could be a true inspiration to a few of us. I find it really interesting, and maybe even harder to start a business who's main target is a corporate entity other than the day-to-day consumer. Although when in a corporate world expenses are higher, and maybe fewer clients come in, revenues are usually way larger, so kudos to him. I also enjoyed both how you went about the questions and your interviews. Congrats, and very interesting post.
Hi Justin,
ReplyDeleteI think it really sucks that he has to rely on people in order for his business to strive but these people are not reliable. Maybe he should find another way that could solve his problem regarding contractors. The way you handled the interviews was very clear and to the point, which makes it easier for the viewer to get the core message. Good job.