1. The most surprising thing in this article was about all the behind the scenes and data needed to be able to market effectively via segmentation. I enjoyed being able to see the examples provided of how different companies could use different strategies to expand their markets to generate higher profits, such as the luggage carrier expanding to international fliers based on the data.
2. I found the general article itself confusing. I understand that not all products are meant for all people. However, should we be trying to make products that are convenient for all customers to maximize profits? Or is it actually better to specialize and focus on groups via segmentation?
3. What are some examples of new marketing chiefs taking over large-scale companies and rebranding or adding new segmentation to the company? What are some of the best ways to gather information on a customer population in order to acquire the data needed for segmentation?
4. The author was not wrong with anything written.
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