1. In this chapter, one thing that surprised me was the extra amount of barriers set up to start a franchise. In addition, I did not realize that the amount of extra cost compared to starting a business were also so high. One thing I also thought was surprising was how the franchisor's require you to only buy supplies from them sometimes, but charge unfair amounts when trying to make their own businesses successful, instead of strengthening the brand.
2. In this chapter, I had a hard time understanding the Franchise Law section. The chapter did not go very far into detail explaining the concepts and the different rules and laws in place.
3. Has the author ever started his own business, bought a business, or franchised a business? What is it, and how did they do it? Because franchising has a lot of potential negatives, is it easier to try to just mimic the idea?
4. Once again, I did not feel like the author was wrong in this chapter. Because the author was taking a stance of explaining factors and concepts rather than ideas, there was not a place where I thought the author was wrong in his explanations.
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