1. In this chapter, I really enjoyed how the model of business planning was broken down and which components need to be addressed for successful expansion, to combat competition, or when there may be a lack of experience/knowledge at hand.
2. I found Category 1 planning: no written plan to be a little confusing. If a business was trying to plan ahead for the future, it doesn't make any sense why they wouldn't write any of it down to try to figure it all out on paper rather than in your own head. It makes sense that firms with better planning tend to do better in their respective industries.
3. What are some of the ways we can get the data/measure the market so that we are able to have enough information to plan effectively? To be an adaptive and innovative firm, how can a firm continue to grow and grow and expand their ideas when they hit a potential "writers block" and no longer have any good new ideas?
4. Nothing in this chapter was confusing! I liked all the topics covered in this chapter.
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