1. Location - Efficiency
VRIN - With locations all across campus and a plethora of bikes ready for demand, bikes are always available on demand and ready to get you to where you need to go on time and as fast as you can peddle.
2. Social Capital - Theft Prevention
2. Social Capital - Theft Prevention
VRIN - With these new bikes, people no longer have to worry about having their own bike stolen. With the docking stations, bikes will be extremely secure and bike theft rates will see a decrease.
3. Financial Capital - Low-cost travel service
3. Financial Capital - Low-cost travel service
VRIN - Students will no longer have a need to purchase a bike and maintain it for the next four years. Instead students will be available to buy a semester pass or pay per trip.
4. Human Capital - Leadership skills
4. Human Capital - Leadership skills
VRIN - Being able to communicate well and interact with others has helped me become a leader. Using my leadership skills, i'll be effective in managing my company and working with employees.
5. Social Capital - Customers can update the company through our app to report bike problems
5. Social Capital - Customers can update the company through our app to report bike problems
VRIN - Implementing an app into our service allows us to receive direct feedback and work directly with customers to provide speedy mechanical and customer service.
6. Financial Capital - Industry sponsored
6. Financial Capital - Industry sponsored
VRIN - Getting sponsored by bike company will cut start-up services immensely. Working directly with a bike company, will allow us to meet the large demand for bikes.
7. Social Capital - customers will be able to see at which bike stations will be available
7. Social Capital - customers will be able to see at which bike stations will be available
VRIN - With our app, customers won't have to worry about running to a station to find out no more bikes are available. Instead, customers will be able to directly view where both pick-up and parking locations are available.
8. The ending of dormant bike-rack clutter
8. The ending of dormant bike-rack clutter
VRIN - By implementing this new program, we can say goodbye to normal bike racks. With the removal of the normal bikes racks, campus will no longer be cluttered with old bikes that have been left and compiled over the years.
9. Social Capital - Fitness alternative
9. Social Capital - Fitness alternative
VRIN - Remaining fit seems to be very important on college campuses. Implementing this program would allow another option for students to remain fit rather than going to the gym and walking to class.
10. Market Research
10. Market Research
VRIN - After doing research and interviewing customers, This opportunity for students seems to really be in demand. Having this research and potential market base ready and available will allow our company to succeed.
The most valuable resource that our company possesses is the efficiency that we provide to students. Our platform is based off students being in a hurry when running late and needing a speedy option to get to class. Having many locations with lots of bikes available will allow our customers to make it to the places they have to be on time.
Hey Justin,
ReplyDeleteI really liked your post and your idea. Zipcar and other companies like this exist, however for cars which have much less access on campus. I think efficiency is a crucial resource, and was also one of my top resources, as customers need the easiest and fastest service in order to reduce stress in their already stressful days. Thank you and read mine here http://donovanvuf.blogspot.com/2016/03/your-ventures-unfair-advantage.html
Unlike ZipCar, I can see a much larger market for a bike rental service in Gainesville. While there are a good amount of places like this in big cities such as Miami and Los Angeles, there aren’t many colleges and universities that adopt this concept. I like the idea of the bike prevention as well as ensuring each individual can have little to no worries finding a parking station. I do, however, want to offer a suggestion. Along with semester passes and per trip passes, there could be a way to possibly do a year pass or even a four year pass with the possibility of cancelling at any time. Here’s my blog in case you were curious about my idea. http://jacobembuscado.blogspot.com/2016/03/my-unfair-advantage.html
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