Week 11 Reading Reflection

1. The idea that I found most interesting was the idea of Routine Innovation in which companies continue to build upon their technological competences and fits with its existing business model—and hence its customer base. With routine innovation, companies are constantly producing better models of their products.
2. I found the supply-push approach to be slightly confusing. When innovating or creating a new product, I would think you already have a market base in which you are trying to make their lives easier.
3. Which method of innovation is best for start-up companies trying to expand their brand? What are some examples of companies that have used and benefited from crowdsourcing?
4. This chapter was straightforward, and I did not think the author was wrong.