1. One thing I found surprising was the amount of factors or areas of market research data needed to effectively market products. There are so many different areas that have to be assessed before a product can be released or for it to bring in the largest amount of possible revenue for a company.
2. One confusing thing I read was the idea that "Buyers expect to pay even-numbered prices for prestigious items and odd-numbered prices for commonly available goods." This idea seems very strange to me, and I do not understand how or why this became an actual marketing principal.
3. Which ways to research the market are most common, and how is the data then organized? Which techniques are more expensive, and are the more expensive techniques worth investing in?
4. I did not disagree with the author.
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