2. The next product I'm offering is an attempt to expand my customer base by marketing my product as a fitness device. The next item I'm offering stems from a partnership and sponsor that's similar to a Fitbit, in which students can now track their bike mileage, calories burned, heart rate, and other features that Fitbit offers.
3. As previously mentioned, this new product will enhance my existing market by allowing users to track their fitness stats as they ride throughout campus. Since customers will now have access to view their fitness stats, the user experience will improve and customers loyalty will increase as they continue to seek positive results.
4. http://www.amazon.com/Fitbit-Surge-Fitness-Superwatch-Black/dp/B00N2BWF6Q/ref=sr_1_2_a_it?ie=UTF8&qid=1457541459&sr=8-2&keywords=fitbit+surgeThe Fitbit surge is perfect for the cycling industry allowing users:
- GPS Tracking- See distance, pace and elevation climbed & review routes and split times
- Get continuous, automatic, wrist-based heart rate and simplified heart rate zones
- Track workouts & view workout summaries; plus all day activities including steps, distance, calories burned, floors climbed and active minutes
- Monitor your sleep automatically and wake with a silent alarm
- See call and text notifications on the touchscreen display
- Sync stats wirelessly and automatically to your computer and over 150 leading smartphones
- Utilize the sizing tool in Product Details below to ensure proper fit
What Customers like:
1.Accurate Heartrate Tracking
2.Functions as a sleek, comfortable watch
3.Large Battey Life
What Customer don't like:
1. Alarm must be set on the app
2. Lack of a stopwatch feature
3. Manufacturing issues upon arrival
5. With it being an electronic watch. The company has already gone underway and provided numerous updates to features such as the stopwatch and cycling tracking. Because these changes have already been made, I have nothing more to add.
6. This product will allow customers to directly view the positive and healthy contributions my product offers as a bonus benefit while using it on a regular basis. All other information has been previously mentioned.
Justin,
ReplyDeleteI absolutely love your idea in general and your next product! I think customers at UF will benefit from the addition of the fitbit. The fitbit is a huge success among college aged people to jumpstart a healthier and more fit lifestyle. I think offering this with your company, you will incentivize people to use your product, as well as get fit while doing so. I also used Amazon to boost my customer loyalty if you want to check out my blog: http://entrepreneurshipleslie.blogspot.com/2016/03/amazon-whisperer.html Have a great rest of the semester!
Hello Justin,
ReplyDeleteI really liked your idea! I think that being able to rent a bike whenever needed makes way more sense than renting it for a whole semester and barely using it, just like you said. I also really liked the idea of being able to track your progress - calories burned, etc. - with a fitbit. However, if I could make a suggestion I guess I would say to just create an app or a system that allows using it with other smart watches as well, as I personally own an Apple Watch and would not invest on a fitbit. Other than that I think your idea would work really well on campus. Great job!
You can check out my blog here if you are interested: http://theroadtoentrepreneurship.blogspot.com/